Episode Transcript
[00:00:00] Speaker A: Hello gentlemen, this is Max and today we're gonna discuss affiliates. Are you starting your online casino? Are you starting your sportsbook?
Then affiliates are the best traffic source for your online casino in some cases. So for example, you don't have a lot of money and you cannot afford like you know, multiple millions of dollars of dollars and invest that amount of money in marketing, hiring people, allocating the budgets, all that. So affiliate marketing is way, way, way less expensive than any media buying, like organic media buying over there.
So that's why it would be nice for you to know some things, how to work with affiliates. So here are some tips, some secrets you may not find everywhere.
But before we continue, subscribe to this video, like this video, comment under this video, Everything you do, everything works.
I saw the data. It's 90% of people that watch these videos, they are not subscribed or nothing. Well, do the job, subscribe to the video. Let's move on forward.
Alright, so let's start with the secret number one.
So when you start working with affiliates, when you speak to affiliates, make sure that they drive traffic, the one that you need, that the traffic fits your business. Well, as I see right now from my clients, everyone asks me like, listen Max, how to find affiliates? Well, that's not a problem. I already explained that in my video, in my posts. There is a post on the website how to get 100 affiliates without wasting any time or money. So go and check that. But that's not the biggest thing that you have to ask. So the biggest thing to ask is, okay, how do we find affiliates that actually fit the business, the traffic that fits the business. Because guess what, there are multiple verticals. And affiliates work using the verticals. So they may focus on sportsbooks, they may focus on casinos, they may focus on poker tables, they may focus on lotto. Every affiliate has a focus, a field of expertise.
Most of them have at least, right? So you have to know who is your affiliate, what is the source of traffic and what is that you do. And can you align one with a second? Because if you take any affiliate that focus on sportsbook and you run online casino with slots and with live casino tables, then guess what, Nothing will convert, you will lose money, you will lose relationships with affiliates and nothing will work out because conversion ratio will be somewhere below the horizon. You cannot do anything with that amount of traffic and that conversion rate percentage. So make sure that you know exactly what your affiliates do before you sign any agreement with them. And there are trickers in the industry, they can drive you any amount of traffic. They will ask you for CPA deals. If you are not smart enough, if you do not know what to do, then people will try to leverage that. People will try to use that in their favor. And if you're just starting, then the secret number two. So it will be very challenging for you to find affiliates that work with startups. What do I mean by startup? In your case, you have zero. So you have zero amount of traffic, you have zero amount of revenue, you have zero of everything. You have the entire setup, the framework, and now you are hunting affiliates. So guess what? There are different affiliates in the industry.
For example, there are small affiliates, there are medium affiliates, there are big affiliates and there are huge affiliates like companies, like lead generation companies.
So there are people who are driving traffic, they're driving a solid amount of traffic, not a lot. And they're also affiliates. But these are mostly the guys that, that want to quit nine to five jobs. So they want that paycheck and they want to make sure that that paycheck is as big as possible.
So before working with you, they will check your numbers.
What kind of casino are you, Are you working with other affiliates? What kind of numbers are you generating? What is your average revenue per user that you have? Do you have a CRM system? How good is it working? What is the lifetime value of the customer? So all these things is something that they want to know. Because if you don't have these things, well, they don't have anything to put on a table next month if they start working with you. Right? So obviously they want these numbers. So the tip is to look for affiliates that are big because there are affiliates that generate sales, 3 million, 4 million. We know such affiliates could generate 3, 4 million of profit a month for themselves.
So it's also equal amount for the casino, right? So you have to look for huge guys because they can take the hit, right? Or as another thing, as another tip, you can start working with the lead generation companies such as Catena Media because they have tons of traffic. For example, Catena Media is on the is public company. Their valuation is around 400 million. So they are working with the IGaming sector and the driving traffic. So they are selling it. The cons of it is that the traffic will be much, much more expensive. So the deals that, the deal that you're going to have working with a small or medium affiliate and, and the deal that you're gonna have working with a big affiliate with a company, lead generation company, two completely different things.
So with big guys you will have A price tag closely to original media buying is gonna be very expensive.
So it's your risk to take that hit, to pay the money, you know, and to realize that vision that you have and to nurture that the entire funnel and to configure the CRM system where you can actually become profitable. This can be a viable tactic in the beginning, especially when you start. So when you get the numbers, then you go to the affiliates. This is exactly what I'm saying and what I recommend. The secret number three have a good tracking system.
So affiliates, they are not equal. One affiliate that works in a sportsbook vertical can be different from another affiliate. From sportsbook vertical. Vertical. If you sign someone, it's not, you know, the reason to go there and celebrate immediately.
Experienced affiliate managers deal with hundreds of affiliates. And they know that tracking system is mandatory. It's vital. It's vital for the survival of your business. Because without tracking system, your business will die. So here is the thing.
Your affiliates will drive different traffic to you. And one affiliate can bring you tons of a bunch of customers, first depositing clients.
And then after some time, all these depositing clients, they will start winning because they are so good, for example, in sports bug betting.
So immediately that one affiliate gets your casino into red blue.
And if you do not know where this is from, where this going from, then you have a situation where you cannot take any action based on data.
So having a good tracking system, understanding what your affiliates do and actually following it up, learning about the traffic, educating yourself, speaking to affiliates and then taking action is something that you have to also including your daily routine and what you also want to do. You may want to start your affiliate program, right? So before you start your affiliate program, well, it's easy to imagine the affiliate program. There are multiple but really successful ones. They invest money, they invest resources, they create the success plan, they create the commission plans for their affiliates. So they do a lot of work to succeed with that affiliate program.
Because affiliates do not come, you know, by themselves.
They are the people that get hunted. It's not enough of affiliates in this world yet the industry grows. There are many offers from multiple casinos. And your affiliate program, just like any website, will die if you just create it and just send it.
You know, just create it and host it.
So you have to actively work on promotion of your affiliate program.
So consider how you can do that. What strategy would fit your budget and also the resources that you have around.
But by all means, do not underestimate the importance of affiliate program and do not underestimate the importance of investment into affiliate program. Because the more you invest, the. The more action you take, the better you are this affiliate program game, the more affiliates will come to you. So you will start winning and covering and offsetting the costs of building and promoting that affiliate program. So, yes, affiliate program is important.
Most of casinos that start, they also have affiliate programs.
The offers that they have are kind of similar.
So it's more about building relationships with affiliates that determine the factor whether or not they will work with you. And this is not a secret. That many affiliate programs, most of them, they have a commission plans where they decide that they will pay to their affiliates based on the performance, right? So this is not set in the stone. Nothing is set in the stone. Because to win affiliates, you may offer, you know, the higher percentage that you have for the first six months, months, and then if that affiliate performs, then definitely he will keep performing and he will keep getting that high paycheck. But if they don't, then probably they can get down to the level number one, because this way or another, this affiliate does not add a lot of value to your casino. Right? So personal relationship with affiliate, speaking to every affiliate is a good idea and not just getting them and building, like, online relationships where no one knows anyone. This is not the way it works. They want to trust you. They want to understand that you are the person behind this machine that will pay them, that will think about them, that will listen to them to build something better.
And the last secret here is to actually going and speaking to your affiliates.
So if you manage 100 affiliates, 200, it's gonna be kind of, well, mission impossible to do that, right? But you want to make sure that you send them a message. You don't have to buy them girls every Friday. That's not the way it works. Maybe for, you know, top 5%, you want to do that, but not for everyone, right? So what you have can do. You can send them an email, you can ask them questions, listen, how is it going? What are the challenges? How can we help? Do you have a lot of assets? Do you need more assets so you can do a better work, a better job?
So everyone wants to be listened, and no one wants to be sold. Everyone wants to provide some value, so people want to provide value to people. So listen to them, listen what they have to say, and then make sure that you actually act based on the best advice that they provide, right? So this is the way to work with affiliates. Do not leave them alone, because if you leave them alone, you lose them long time maybe not today maybe not tomorrow because they have something to do or to prove to themselves but long term I mean no one will tell to other affiliates that you are the best casino there is because you manage your affiliates just like crazy because you are the best in what you do this is exactly what you want this is exactly why you want to manage them why you want to pay them on time why you want to listen to them and act based on the best advice so alright this was max thank you for listening I hope this video was helpful for you as I said like and subscribe we are launching this thing well to the moon and see you in my next video have a good time bye I love I.
[00:13:01] Speaker B: Love you I love I love you I love you like la la la la la la la la la I love you like la la la la la I love you like la la la la la la la la la I.
